FreshPulse Exchange OS / India
Expiry isn’t waste. It’s liquidity.
FreshPulse converts expiry into liquidity. It gives time-sensitive produce a verified commercial path from farmers, FPOs, and cold-chain partners to kitchens that can use it in time.
QR lots
Traceable intake
FEFO
Commercial priority
QA-led
Operating decisions
FreshPulse Control
Lot routing signal
Freshness Clock
Commercial status updates as the operating record changes.
Intake
Harvest, grade, and storage record
QA review
Reinspection and route readiness
Deal logic
Recommended window and markdown rules
Jankia node
Bhubaneswar kitchens
Every lot needs a better next move.
Farmers / FPOs
A better exit than distress selling.
HORECA buyers
Verified deals for immediate use.
Cold-chain partners
More productive chambers and turns.
The Freshness Clock
A commercial countdown, not a static label.
FreshPulse turns the details that determine sellability into a live operating signal—so the right lot moves first, at the right commercial intervention.
Signal inputs
- Harvest age and maturity
- Grade and QA reinspection
- Storage duration and temperature history
- Route time and buyer use requirements
Operating states
Smart Buy / Deal flow
ActiveVerified lot available
Clear operating context before a buyer commits.
What’s clear
Grade, QA state, traceability, and dispatch timing.
What’s dynamic
Recommended use window and commercial intervention.
Smart Buy deal drops
Make time-limited value easy to act on.
A Smart Buy deal gives a commercial kitchen the context to decide fast—without obscuring grade, QA, traceability, delivery timing, or its recommended use window.
Buyers can set reserve rules around category, discount threshold, and the time they need to use a lot.
Supplier upside
Protect value before it falls to salvage.
FreshPulse gives farmers, FPOs, aggregators, packhouses, and wholesale partners a transparent route to sellable demand while respecting their minimum markdown floor.
Transparent settlement
Grade-weight records make the commercial outcome clear.
Assisted entry
Supply can begin by WhatsApp, telephone, coordinator, or FPO interface.
Cold-chain advantage
Turn idle capacity into an intelligent node.
The Control Tower connects demand, lot intelligence, chamber inventory, dispatch, claims, and settlement in one operating workflow.
Jankia → Bhubaneswar pilot
Build the first reliable rescue corridor.
FreshRelay is bringing a focused first exchange online between the Jankia cold-storage node and Bhubaneswar’s HORECA demand. The pilot is designed around repeatable intake, verified offers, dependable dispatch, and a shared commercial record.
Operating questions